There is no getting around social media in brand communication

The big brands have realized it a long time ago: Whether Ritter Sport or Coca Cola, they all discovered social media as a valuable communication instrument for themselves. On Facebook or on their own blogs they present themselves as close, modern and pioneering. But smaller brands as well are in with the chance to become apparent in the World Wide Web by pointed positioning. For this the right strategy – embedded in an integrated marketing approach – is crucial.

Important as well: the right contacts with bloggers and other opinion leaders just as the right feel for the approach on the Web. In the last years public:news has done comprehensive experiences in this field and offers its customers a wide portfolio along social media- and blogger-relations: starting with the analysis and strategic positioning of a brand to the implementation of concrete measures or continuous Community Management.

Our experienced Social-Media-experts always keep an eye on the latest developments in this fast changing field. Because keeping the overview here is the most important thing.