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Bavaria's traditional wheat beer began its remarkable success story in the 1980s. Initially misjudged as a regional peculiarity, it now enjoys huge popularity far beyond Bavaria and Germany right around the world. Connoisseurs consider it the premium alternative to dominant American light lager beers. This success is due in no small part to the master brewers of Munich's long-established Paulaner brewery.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

Bavaria's traditional wheat beer began its remarkable success story in the 1980s. Initially misjudged as a regional peculiarity, it now enjoys huge popularity far beyond Bavaria and Germany right around the world. Connoisseurs consider it the premium alternative to dominant American light lager beers. This success is due in no small part to the master brewers of Munich's long-established Paulaner brewery.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

Paulaner wheat beer is still the best-selling beer of its kind in the world. With products available in 74 countries across the globe, the Paulaner Brewery Group once again posted record sales last year with 2.9 million hectolitres of beer sold. Sales abroad increased in fiscal year 2012 by almost 10 per cent. This trend continued through the first quarter of 2013, with growth in important export countries like the US, Russia and Brazil continuing strongly. "The positive trend of recent years remains steady, and the foundations for another record year have been laid," said Markus Korte, head of international sales for Paulaner.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

Paulaner wheat beer is still the best-selling beer of its kind in the world. With products available in 74 countries across the globe, the Paulaner Brewery Group once again posted record sales last year with 2.9 million hectolitres of beer sold. Sales abroad increased in fiscal year 2012 by almost 10 per cent. This trend continued through the first quarter of 2013, with growth in important export countries like the US, Russia and Brazil continuing strongly. "The positive trend of recent years remains steady, and the foundations for another record year have been laid," said Markus Korte, head of international sales for Paulaner.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

Since March of this year, beer enthusiasts in the Russian capital can discover and enjoy typical Bavarian lifestyle with freshly brewed Paulaner beer and traditional cuisine.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

Since March of this year, beer enthusiasts in the Russian capital can discover and enjoy typical Bavarian lifestyle with freshly brewed Paulaner beer and traditional cuisine.
For more information, please download the full article below. The article is available in English, French, Chinese, Spanish, Italian and Russian.
 
 
 
 

By shipping an entire micro brewery to New York, the Paulaner Brewery is adding another chapter to its successful export history. From late spring 2013, beer enthusiasts will be able to enjoy freshly brewed Paulaner and typical Bavarian lifestyle in the centre of the American metropolis - approximately 6,500 km as the crow flies from Paulaner's headquarters in Munich. Heart of the Bräuhaus, which covers more than 4,000 square metres, is its very own micro brewery, which is currently being shipped from Bavaria to New York City.
For more information, please download the full article below. The article is available in English, Chinese, Spanish, Italian and Russian.
 
 
 

By shipping an entire micro brewery to New York, the Paulaner Brewery is adding another chapter to its successful export history. From late spring 2013, beer enthusiasts will be able to enjoy freshly brewed Paulaner and typical Bavarian lifestyle in the centre of the American metropolis - approximately 6,500 km as the crow flies from Paulaner's headquarters in Munich. Heart of the Bräuhaus, which covers more than 4,000 square metres, is its very own micro brewery, which is currently being shipped from Bavaria to New York City.
For more information, please download the full article below. The article is available in English, Chinese, Spanish, Italian and Russian.