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Paulaner brews the world's most popular Weissbier. And it comes as no surprise, the 378-year-old brewery has always insisted on using the best ingredients and the best method of production.
This prerequisite is part of the company philosophy, as is social responsibility and environmental awareness in all the employees' everyday actions.
For the brewers, dealing with these aspects is part of the job description: heating and cooling are important processes in brewing. The brewing experts at Paulaner realised years ago that much can be done for the environment here.

Paulaner brews the world's most popular Weissbier. And it comes as no surprise, the 378-year-old brewery has always insisted on using the best ingredients and the best method of production.
This prerequisite is part of the company philosophy, as is social responsibility and environmental awareness in all the employees' everyday actions.
For the brewers, dealing with these aspects is part of the job description: heating and cooling are important processes in brewing. The brewing experts at Paulaner realised years ago that much can be done for the environment here.

Twenty years ago, the Paulaner brewery took a brave step: it opened its first Bräuhaus outside Bavaria – not in Germany, as one might expect, or even in Europe, but in the capital of China, Beijing. Here, approximately 8,000 kilometres as the crow flies away from its ancient Munich headquarters, the Hotel Kempinski was looking for an attractive gastro-concept. The idea of establishing a Bräuhaus, a place where fresh beer would be brewed on a daily basis and where top notch Bavarian food would be served, went down well with the hoteliers, who had visited and enjoyed the original Paulaner Bräuhaus – founded in 1889 – on Kapuzinerplatz in Munich. But whether the Bavarian concept would also work so far away from home remained to be seen.

Over the years, FC Bayern Munich and the Paulaner brewery have had plenty of reasons to party – since 2003, the traditional Munich brewery is the main sponsor of Germany’s most successful football club. However, the greatest victories have always been celebrated during Oktoberfest in Munich, because there is no better place to indulge in Bavarian joie to vivre than at the biggest funfair on earth – with a freshly tapped Paulaner Oktoberfest Bier. Since this year, the most expensive Bundesliga transfer ever, Javi Martínez, also knows what it means to be a Munich lad: during the traditional Paulaner photo shoot at Oktoberfest, the Spaniard and Bavarian new-boy felt visibly at ease. His colleagues Mario Gomez and Manuel Neuer were pleased to see how well he fit in...

Es war ein ehrgeiziges Projekt: Vor 20 Jahren eröffnete die Paulaner Brauerei das erste bayerische Bräuhaus außerhalb Bayerns in der chinesischen Hauptstadt Peking. Für die Münchner Traditionsbrauerei war die Neueröffnung im gerade erbauten Kempinski Hotel mindestens so aufregend wie für die ersten Gäste. Denn ob das Konzept - original bayerisches Bier und Speisen in original bayerischem Ambiente - aufgehen würde, war nicht nur in Peking bis dahin völlig unbekannt.
Aber die Traditionsbrauerei vertraute auf die Qualität ihres Angebots. Und setzte darauf, dass die chinesischen Gäste mit ihrem guten Gespür für das Besondere und ihrer Aufgeschlossenheit Neuem gegenüber das Wagnis belohnen würden. Tatsächlich stellte sich schnell heraus, dass die Besucher das frische, direkt vor Ort gebraute Bier und die bayerischen Essensspezialitäten sowie die typische Gastfreundschaft liebten. „Seit seiner Eröffnung hat das Bräuhaus in Peking nichts von seiner Anziehungskraft eingebüßt", erzählt Jürgen Schenk, Geschäftsführer der Paulaner Bräuhaus Consult GmbH. Für Schenk ist der Erfolg des Konzepts auch ein persönlicher, denn er war es damals, der als frisch ausgebildeter Braumeister das Bräuhaus in Peking eröffnete und über viele Jahre leitete.
 
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20 years ago, the traditional Munich-based Paulaner Brewery undertook the ambitious step of opening its first Bavarian-style Paulaner Bräuhaus, a micro-brewery and restaurant, outside Bavaria in the Chinese capital, Beijing. The establishment in question was located at the city's new Kempinski Hotel and was an exciting venture both for Paulaner and for the first guests. No one had any idea at the time whether the concept of serving original Bavarian beer and food in an authentic Bavarian atmosphere would prove to be a success - a degree of uncertainty which was not restricted to Beijing.
Paulaner, however, was confident of the quality of the product and also put its faith in the fact that such an investment would be rewarded by the instinctive desire of Chinese guests to seek out something special, and by their willingness to embrace new ideas. It rapidly became apparent that the visitors loved the fresh locally brewed beer, the Bavarian culinary specialities on offer and the typical hospitality provided. "The Paulaner Bräuhaus in Beijing has not lost any of its appeal since it first opened", says Paulaner Bräuhaus Consult GmbH Managing Director Jürgen Schenk, for whom the success of the concept also represents a personal triumph. As a newly qualified master brewer, he himself launched this Paulaner Bräuhaus and remained manager for many years.
 
Für weitere Informationen können Sie den ausführlichen Artikel unten herunterladen. Der Artikel ist in den Sprachen Deutsch, Englisch, Französisch, Spanisch, Italienisch, Russisch und Chinesisch erhältlich.
 
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Das Weißbier von Paulaner ist nach wie vor das beliebteste Bier seiner Art weltweit.
Mittlerweile verkauft das 378 Jahre alte Traditions-unternehmen seine Produkte in über 70 Ländern. Seit dem vergangenen Jahr ist das beliebte Bier, das nach wie vor im Herzen der Stadt München gebraut wird, auch in Armenien, Weißrussland und Ukraine erhältlich.
Wie auch in den Jahren davor, ist es vor allem der ohnehin sehr starke europäische Absatzmarkt, der das Wachstum treibt. In Polen legte der Absatz um knapp 29 Prozent zu, in Spanien über 10 Prozent und in Italien gut 7 Prozent.
 
Für weitere Informationen können Sie den ausführlichen Artikel unten herunterladen. Der Artikel ist in den Sprachen Deutsch, Englisch, Französisch, Spanisch, Italienisch, Russisch und Chinesisch erhältlich.
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Paulaner wheat beer is still the most popular beer of its kind all over the world.
Meanwhile, the 378-year old traditional company sells its products in more than 70 countries. As of last year, this popular beer which is still brewed in the heart of Munich, is also available in Armenia, Belarus and Ukraine.
As in the years before that, the strong European sales market continues to drive growth. In Poland, sales increased by almost 29 percent; Spain saw more than 10 percent growth while 7 percent was recorded in Italy.
 
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